THE WORLD OF FRUIT OF THE LOOM
Fruit of the Loom is one of the worlds most recognised clothing brands. A brand people all over the world know, love and trust. A brand with over 160 years’ experience and a long history of manufacturing quality textiles.
Over 30 years ago we were one of the first major brands to enter the European imprint sector. Today we still enjoy a long-standing reputation as a leader in the quality promotional, workwear and leisurewear garments.
Explore ‘The World of Fruit of the Loom’ for more reasons to make us your number one choice for promotional clothing.
A COLOURFUL HISTORY
Fruit of the Loom was founded in 1851 by two brothers in Rhode Island, USA. The B.B and R. Knight Corporation opened its first mill and began producing quality cotton cloth and textiles.
Five years later the Fruit of the Loom brand name was born. It was inspired by paintings of fruit created by the daughter of one of the company’s customers. In 1871 Fruit of the Loom became official and was registered as trademark number 418. This makes the company one of the world’s oldest trademarks and also means it is older than Coca-Cola, the light bulb and even the humble paper bag.
With 160 years’ experience in manufacturing quality textiles Fruit of the Loom has grown to become one of the world’s leading clothing brands. In 2002 Fruit of the Loom was acquired by Berkshire Hathaway Group, chaired by one of the world’s most renowned businessmen, Mr Warren Buffett.
Being part of such an organisation provides financial security and a strong foundation on which we can build for the future.
More recently, Fruit of the Loom itself acquired the Russell Corporation, which includes a number of famous global brands such as Russell Athletic, Spalding and Brooks. The lingerie division of the VF Corporation, including highly-acclaimed lingerie brand Vanity Fair, was also acquired in recent years. Yet more evidence of Fruit’s ongoing growth.
As a global company with over 28,000 employees worldwide, we are continuing to invest in our business as well as constantly expanding into new markets. This vision for the future ensures you will always receive the quality and service you would expect from one of the world’s biggest clothing brands.
As further proof of our commitment to having the highest ethical standards, we adhere to the WRAP principles. WRAP (Worldwide Responsible Accredited Production) is the world’s largest facility certification programme. Whilst it is supported by the global apparel industry, it is totally independent. WRAP is dedicated to ensuring lawful, humane and ethical manufacturing throughout the world. In order to receive certification for all our facilities and those of our suppliers we are regularly audited and must comply with the 12 WRAP principles. These relate to areas such as workplace regulations, child labour, hours of work, health and safety, discrimination and security. Our certification shows that once again you can trust Fruit of the Loom to operate within the highest ethical and environmental standards.
All our garments, whether made in-house or sourced, are approved to Oeko-Tex Standard 100. This certifies that they contain no substances harmful to people or the environment. Oeko-Tex is an internationally renowned testing certification system for textiles. Test criteria are standardised across the world and include tests for pH-value, pesticides and heavy metals. Only when a garment is proved to contain no harmful substances is it granted Oeko-Tex approval.
ETHIC AND ENVIRONMENT
COLOURFUL T-SHIRTS FROM A GREEN PLANT
It is important to us that we add real value to the environment, and to this aim, our Moroccan plant has been specifically designed to be highly energy efficient. All the service pipes are underground, saving us ceiling height and therefore reducing air conditioning.
Water is a precious resource in Morocco, so it was important that we invest in facilities and processes that improve the water supply for the local community. The innovative water treatment plant cleanses the water that we use in the manufacturing process. This means when it re-enters the local supply, it’s never been cleaner. Up to 65% of the water used in the dyeing process is recycled. The dye-house itself has a heat exchange system that keeps water at a constant temperature and vastly reduces the amount of energy needed to heat it.
Our commitment to open-end yarn manufacture also means that we use 30% less energy and produce 23% less wastage. This is vital when you consider that we have produced just under one billion garments in Morocco. This also reduces the burden on landfill by reducing bale wraps and packaging.
ETHICS AND ENVIRONMENT ARE IN EVERYTHING WE DO
Achieving the highest standards is at the forefront of everything we do at Fruit of the Loom.
We have a stringent Code of Conduct that outlines our commitment to achieving those high standards in an ethical and environmentally friendly manner.
Our manufacturing plant is a great example of how we care for our employees. We ensure that they are all treated within local employment legislation. In fact, we exceed the basic employment rights. All our staff are paid above minimum wage and working hours don’t exceed the maximum allowed. They are also given free dental and health care, and we respect religious beliefs and acknowledge religious festivals.
Our Code of Conduct applies not only to Fruit of the Loom, but also to our suppliers, distributors and business partners. We ensure that independent audits of all production facilities and third party suppliers are in compliance of our Code of Conduct.
FABRIC IS AT THE HEART OF EVERYTHING WE DO
We pride ourselves on using the best fabrics to make all of our quality garments. This starts with the use of the finest raw cotton. As a company committed to the respect for human rights, we only use ethically produced yarn to manufacture our garments. We do not use Uzbekistan cotton. We also require that all our suppliers and business partners refrain from purchasing cotton directly from Uzbekistan or knowingly source yarn or textiles from suppliers that source cotton from Uzbekistan, when manufacturing any of our sourced products. The majority of our raw cotton is from the USA.
Using the best quality raw materials, our manufacturing techniques also ensure that our fabrics meet market requirements. For example, our 100% cotton T-shirts are manufactured with a fine knit gauge for unbeatable printing performance. As well as a revolutionary knitting technique. This means all of our Sweats are manufactured with 100% cotton face, keeping the polyester at the back of the Sweat fabric and the cotton at the front. This technique gives each Sweat greater durability and unbeatable pilling performance.