Fruit of the Loom Revolutionises the White Tee
How did the white T-shirt become the most quintessential item in our wardrobes, together with the little black dress and a well-fitted pair of jeans?
Ever since Navy men of the 1910’s wore white shirts as undergarments and the military of World War II followed suit, the white tee was quickly adapted into a fashionable ladies item by Chanel in the ‘20’s and a few decades later into wardrobe staple satisfying a unisex market.
Still a bulk item dominating the imprint market through Fruit of the Loom, it became a sought after item and reached its tipping point in the fifties when James Dean (Rebel without a Cause) and Marlon Brando (A Streetcar Named Desire) created their signature looks using Fruit of the Loom tee’s.
Today the white tee receives just as much attention from the likes of designer Karl Lagerfeld and singer Kanye West to name a few.
Its simple, its basic and it’s the easiest item of clothing to pair with jeans, pants, skirts or shorts. The versatility of it makes the classic white tee an essential element for a casual yet uber cool look.
From Sugar Ray Robinson, James Dean, Bridget Bardot and Bruce Springsteen to Madonna and Kendal Jenner – learn from the icons a classic and timeless look.